So.cl is an interesting experiment developed at Microsoft’s FUSE labs. So.cl, announced yesterday, is a social-search project.

So.cl is an interesting experiment developed at Microsoft’s FUSE labs. So.cl, announced yesterday, is a social-search project.What is So.cl?

So.cl (pronounced “social”) is an experimental research project, developed by Microsoft’s FUSE Labs, focused on exploring the possibilities of social search for the purpose of learning.

  • So.cl combines social networking and search, to help people find and share interesting web pages in the way students do when they work together.
  • So.cl helps you create rich posts, by assembling montages of visual web content.
  • To encourage interaction and collaboration, So.cl provides rich media sharing, and real time sharing of videos via “video parties.”

We expect students to continue using products such as Facebook, Twitter, LinkedIn and other existing social networks, as well as Bing, Google and other search tools. We hope to encourage students to reimagine how our everyday communication and learning tools can be improved, by researching, learning and sharing in their everyday lives.

Who can join?

We are formally partnering with selected schools (including University of Washington, Syracuse University, and New York University).

However, anyone can participate in the FUSE Labs research community as several of our experiments are available for use on the web. For those who wish to be more involved with FUSE, please e-mail Socl@microsoft.com.

In So.cl, how do I share a search?

By default, searches in So.cl are shared publicly. As students work together, they often search for the same items, and discover new shared interests by sharing links. We see this trend today on many social networks, such as Twitter, where shared links spread virally and amplify popular content. So.cl experiments with this concept by automatically sharing links as you search. The So.cl search experience is powered by Bing, and we use the public Bing API’s to display search result data.

How does So.cl work?

The So.cl search experience is powered by Bing; we use the public Bing APIs to display search result data. As students work together, they often look for the same content, and discover new shared interests by sharing results. These results can be web pages, images, or videos found through Bing. We see this trend today on many social networks, such as Twitter, where shared links spread virally and amplify popular content. So.cl experiments with this concept by letting you easily share links as you search.

In So.cl, how do I create a rich post?

So.cl makes it easy to create a beautiful post you’re proud to share. Just find interesting images and links on the web, and So.cl helps you assemble them automatically into a compelling visual montage. To explore this concept further, try our related project Montage.

In So.cl, what is a video party?

Students spend time sharing videos. So.cl extends this concept by making it easy to share video parties, with So.cl friends who are online. Video parties let you search, and quickly assemble a list of movies to view together with friends. You can view any existing party collection created by any other So.cl user, or create your own, and easily chat with other So.cl users.

Is So.cl data public?

Yes. Unless you mark it as “private”, your search results, and any other data you post to So.cl may be viewed by all other So.cl users. In addition, we will make data that was publicly posted on So.cl broadly available for use by other entities and individuals.

For more information please read our Privacy Statement at http://www.so.cl/app/privacy.

Does my So.cl data appear on Facebook?

So.cl uses Facebook authentication, which means you use your Facebook account to log in, and your name and profile picture from Facebook appear in So.cl.

By default we do not post any content from So.cl into your Facebook stream. If you choose, you can post content to Facebook using the share to Facebook feature in So.cl.

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