Khush - Intelligent Music Applications

Prerna Gupta – The Most Influential Women in Technology 2011

Khush - Intelligent Music ApplicationsPrerna Gupta is co-founder and CEO of Khus. As CEO, Prerna has overseen the growth of Khush’s flagship product, LaDiDa, which has received over 2 million downloads and led the company to profitability. Prerna also produced viral videos for LaDiDa receiving over 100 million views. Prerna studied Economics and Computer Science at Stanford University and worked on marketing strategy at Monitor Group and early-stage deal sourcing at Summit Partners before making the move to entrepreneurship. She was named one of FastCompany’s Most Influential Women in Tech 2011, and her writing has been published in New York Times and TechCrunch. Prerna’s favorite instrument is her voice. Read more ……Khush, Inc. develops intelligent music applications

Company Information. Khush is now part of Smule, Inc. (smule.com)Khush develops intelligent music applications for mobile phones. The company was founded by music technology enthusiasts at the Georgia Tech Music Intelligence Lab.

LaDiDa is a reverse karaoke iPhone application. When you sing into the phone, LaDiDa analyzes your voice and composes music to match. It also works on rap! View our demo videos to see it in action.

Most young college grads don’t mind putting in long hours to work on someone else’s product. Consultant-turned-blogger and musician Prerna Gupta, however, is far too independent for that.

Prerna Gupta – The Most Influential Women in Technology 2011

Gupta began her career in management consulting, ostensibly to learn how to run a successful business. But after six months at Monitor Group, she found she was learning little more than “how to be a better consultant.” After an impulsive six-week stint in venture capital, she finally heeded her muses and jumped headlong into entrepreneurship, launching Yaari, a youth-oriented social network in India.

After growing Yaari to more than 2 million users, Prerna set her sights on another rapidly growing industry — smartphone applications. It was here that she leveraged her musical talents, working with husband Parag Chordia to launch an iPhone music app called LaDiDa. Gupta, who says her favorite instrument is her voice, describes it as “reverse karaoke.”

It works like this: the user makes a recording of themselves singing, which the program then analyzes to generate background music in a variety of styles (ranging from “Rhythm Synth Pop” to “Dirty South Rap”). Sounds like a party trick, but it’s way more than that: for budding vocalists, LaDiDa means that being a musician is no longer a prerequisite to songwriting. Even the tone deaf need not be shy — it even features professional tools like pitch correction to keep you in key. Of course, once you’re done recording, you can share your songs on Twitter and Facebook.

Gupta’s still putting in long hours, but now it’s to promote her own creations, which are ultimately designed to help others with theirs. (Maybe that’s why LaDiDa is one of the top 20 paid apps in the iTunes App Store.) Next up for Gupta is an app called U2B Idol, currently in alpha, a Web platform for creating your own music videos. — Chris Dannen

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