May

13

Google Steps Into Data Portability Dance With Friend Connect

May 13, 2008 |

UPDATED: 5/12/08-4 p.m. PDT

Google is releasing a preview version of Friend Connect, a service designed to let Web publishers add social networking features to their sites.

Friend Connect, which was due to be available on the Web sometime Monday, lets publishers add social networking applications by inserting “a snippet of code” in their sites, Google said.

“We’re seeing social capabilities get baked into the infrastructure of the Web,” said David Glazer, director of engineering at Google, at a press conference to launch the service. “[They're] increasingly not tied to any one site, to any one source of friends, or any one type of application. We see the Web moving towards an end state where people can use any apps on any Web sites with any of their friends.”

Thus, sites will be able to add features like user registration, friends invitation and message posting, and allow visitors to interact with their existing friends at social networking sites like Facebook, Google’s Orkut, Plaxo and Hi5, according to Google.

“Google Friend Connect is like giving Webmasters a saltshaker full of ’social’ that they can sprinkle on their sites to add social capabilities,” Glazer said.  Read more……


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